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Politično komuniciranje in prepričevanje

Politično komuniciranje in prepričevanje « Back

France Vreg
Obseg: 245 strani / vezava: mehka / leto izida: 2000
ISBN: 961-235-029-9

Delo obravnava temeljne elemente političnega komuniciranja, strukturne spremembe javnosti in teorije o interaktivnosti političnega komuniciranja. V posebnih poglavjih analizira sodobni politični proces, politično javnost in njeno mnenje, mnenjski konsenz, socialne in politične konflikte, pa nove vidike političnega marketinga, komunikacijske svobode ter vlogo pan-evropske in slovenske perspektive medijev. Avtor analizira vlogo politične propagande ter metode in načine delovanja političnega marketinga. Kritično analizira javno komuniciranje in ugotavlja, da politično komuniciranje in novinarstvo postajata del globalne medijske industrije.

lo je namenjeno raziskovalcem političnega komuniciranja, študentom FDV, strokovnjakom za politični marketing in stike z javnostjo, pa tudi novinarjem in politikom.

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