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Izhodna internacionalizacija in slovenske multinacionalke

Izhodna internacionalizacija in slovenske multinacionalke « Back

Andreja Jaklič in Marjan Svetličič
Obseg: 162 strani / vezava: mehka / leto izida: 2005
ISBN: 961-235-192-9

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Cilj tega dela je opozoriti najprej na nujnost investiranja v tujini v razmerah globalizacije, opozoriti, da si brez internacionalizacije in pozneje globalizacije danes sploh težko predstavljamo obstoj in razvoj podjetja, zlasti tistega iz majhne države ter dati osnovne napotke kdaj, kje ter kako se tega lotiti.

Knjiga govori o tem, kako so se tega lotila uspešna slovenska podjetja, kakšna znanja so pri tem potrebna in kakšne ovire je treba preskakovati. Tistim, ki šele razmišljajo o tem, kako se podati na naporno, toda ob pravi pripravi zelo dobro nagrajeno pot internacionalizacije, na preprost način prikazuje, kdaj se naj lotijo investiranja v tujini, kako se tega lotiti in kam, v katere države in sektorje naravnati te naložbe. Nazorno pokaže, da je bil proces internacionalizacije v preteklosti postopen proces, da pa danes zaradi pritiska okolja in globalizacije pogosto ni več časa za postopnost in je treba začetne faze preskakovati. To zahteva še več znanja in učenja iz izkušenj drugih. Ta knjiga predstavlja prispevek k temu učenju in je namenjena menedžerjem, politikom in zainteresirani širši javnosti.

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