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Mediji in občinstva

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Breda Luthar in Dejan Jontes, ur.
Obseg: 550 strani / vezava: mehka, šivana / leto izida: 2012
ISBN: ISBN 978-961-235-584-5

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V zborniku so zbrani prevodi nekaterih prelomnih besedil iz zgodovine proučevanja občinstva. Besedila izhajajo iz različnih raziskovalnih, epistemoloških, teoretičnih in empiričnih pristopov, ki so v zgodovinski perspektivi oblikovali področje »študij občinstva«. Hkrati so ta besedila konstitutivna za disciplinarno identiteto komunikologije in kasneje medijskih študij, pri čemer jih je cela vrsta nastala zunaj njunih disciplinarnih okvirjev v okviru kulturne zgodovine, literarne teorije, sociologije kulture ali kulturnih študij, kar govori o interdisciplinarnosti tega raziskovalnega področja. Časovni okvir prevedenih besedil sega od poznih tridesetih let dvajsetega stoletja do prvega desetletja 21. stoletja. Kronološko zbornik začenja s prevodom kanonične raziskave Herte Herzog o ženskih poslušalkah radijskih limonadnic iz tridesetih let dvajsetega stoletja, ki velja za začetek kasnejšega raziskovanja »uporab in zadovoljitev«, končuje pa z zgodovino branja v okviru nouvelle histoire, s študijami recepcije in s sociološkimi teorijami okusa ter vprašanjem razrednih, spolnih in drugih distinkcij v potrošnji (medijske) kulture.
 

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