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Izražanje političnih mnenj v anketah

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Meta Novak
Obseg: 154 strani / trda vezava / leto izida: 2016
ISBN: 978-961-235-778-8 (pdf)

Monografija skuša dopolniti ugotovitve raziskav s področja razkoraka v znanju s področjem razkoraka v izražanju mnenja na politične anketne kazalce. Začetniki raziskovanja razkoraka v znanju so avtorji Phillip J. Tichenor, George A. Donohue in Clarice N. Olien. Z omenjeno hipotezo so poskušali pojasniti neuspeh informacijskih kampanj pri izobraževanju predvsem skupine z nižjim družbenoekonomskim položajem. Neraziskano pa ostaja področje razkoraka v izražanju mnenja na politična vprašanja v javnomnenjskih anketah. Glede na to, da je za oblikovanje mnenja, potrebna določena količina znanja in informacij in da so neodgovori lahko učinkovit kazalec družbenoekonomskega položaja ta monografija skuša prispevati k že opravljenim raziskavam razkoraka v znanju in razumevanju neodgovorov v anketnih vprašalnikih, ki so vse prej kot naključno razporejeni. V monografiji tako pogledamo kaj se zgodi z opredeljevanjem na politična javnomnenjska vprašanja v odnosu do družbenoekonomskega položaja v obdobjih povečanja informacij, kot je na primer obdobje volilne kampanje v primerjavi z obdobji vladanja. Uporaba neodgovorov v analizi obenem opozorja na vrednost vseh zbranih podatkov z merjenji javnega mnenja.

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