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Jumbomanija: sociološka in oblikovalska kritika veleplakatov

Jumbomanija: sociološka in oblikovalska kritika veleplakatov « Back

Anton Kramberger in Emina Djukić
Obseg: 241 strani / vezava: mehka / leto izida: 2011
ISBN: 978-961-235-435-0

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Avtorja monografije preučujeta temeljne pojavne značilnosti in mehanizme oglaševanja na zunanjih površinah na sploh in posebej v Sloveniji. Razpravljata o agresivnem in nereguliranem razraščanju veleplakatov in razmišljata o negativnih družbenih posledicah, ki jih prinaša vizualno komunikacijska gneča. Opirata se na relevantne avtorje številnih disciplin, kar je glede na interdisciplinarnost pojava veleplakatiranja nujno. Njihova spoznanja spretno prepletata s svojimi pogledi in jasno artikuliranimi stališči, ki jih zavzemata do obravnavane teme. Hkrati razpravo obogatita z empiričnimi izsledki raziskave o problemu veleplakatiranja v Sloveniji, ki sta jo opravila leta 2007.

Poleg tega, da avtorja problem "jumbomanije" pojmovno zelo vešče opredelita, ga postavita tudi v zgodovinski okvir in v kontekst širše razvojne in politične problematike sodobnih potrošniških družb. Ugotavljata, da je pojav veleplakatiranja, pa tudi njegovo nadzorovanje v Sloveniji v zgodnji razvojni fazi, če primerjamo situacijo v Sloveniji z večino držav z daljšo zgodovino tržne ureditve. Če so slednje države že zavzele jasno držo do kolonizacije javnega prostora z oglasnimi sporočili, in področje že zakonsko ustrezno regulirajo, smo v Sloveniji še vedno v fazi njegovega divjega in grobega izkoriščanja in redkih glasov posameznikov in aktivistov, ki se temu (vizualnemu) nasilju upirajo. Tudi zato je pričujoča monografija dobrodošlo delo, ki nekoliko pretresa obstoječa razmerja moči v boju za (ne)oglasni prostor in ponuja upanje za boljše upravljanje z javnim prostorom za javno dobro.

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