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An inquiry into new exporters: the case of Slovenia

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Anže Burger, Aljaž Kunčič
Obseg: 84 strani / vezava: e-knjiga / leto izida: 2013
ISBN: 978-961-235-642-2

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We examine the characteristics of successful new exporters using a panel of Slovenian manufacturing firms in the period 1994-2010. The focus of the monograph is to identify the most important determinants of successful export performance after the start of exporting. We identify and characterize successful new exporters that increase their geographical presence and exhibit healthy export growth in the periods after the beginning of exporting. These firms are compared with unsuccessful new exporters in order to give us information on the critical characteristics that drive the survival and growth of new exporters in their first few years of exporting. We also examine export-strategy related factors that can be traced out of the available trade data: how many markets do successful new exporters begin with, how fast do they grow on the extensive margin (adding new export markets), what is their export growth on existing markets, what kind of geographical sequencing they choose on average, how many distinct export products they begin with, what is the growth of the range of products over time, how concentrated are their exports across markets and across product categories, what is their import pattern in terms of geographical spread and product variety, and last but not least, how do all these strategies differ from the failed new exporters.

Monografija proučuje značilnosti uspešnih novih izvoznikov na podlagi panelnih podatkov slovenskih podjetij predelovalne industrije v obdobju 1994-2010. Cilj študije je ugotoviti najpomembnejše dejavnike izvozne uspešnosti v prvih letih po začetku izvažanja. Uspešni novi izvozniki so podjetja, ki začnejo izvažati in ostanejo prisotni na tujih trgih do konca proučevanega obdobja. Ta skupina podjetij je primerjana z neuspešnimi novimi izvozniki, ki za razliko od fokusne skupine kasneje prenehajo izvažati ali poslovati. Posebna pozornost je namenjena izvozni strategiji, kjer proučujemo število izvoznih trgov, s katerimi začnejo uspešni novi izvozniki, kako hitro rastejo na ekstenzivni dimenziji (dodajanje novih trgov), kakšna je rast na obstoječih izvoznih trgih, kakšno geografsko izvozno širitveno strategijo izbirajo, s kolikšnim številom proizvodov začnejo izvažati, kako razvijajo portfelj izvoznih proizvodov, kako je koncentrirana struktura izvoza po trgih in proizvodih, kakšen je vzorec uvoza in kako se v omenjenih dimenzijah razlikujejo od neuspešnih novih izvoznikov. 

 

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